About

Bob and Anne met at Manhattan's esteemed School of Visual Arts, graduating with BFAs in Graphic Design — and designs on a future together. Stints in the New York corporate world led us to our entrepreneurial start in California, and following our escape to the Bay Area in 1990, Minkin Design was launched.

Different Medium, Same Message

In the 1990s and before, our medium was print — corporate communications, marketing brochures, catalogs, advertising and direct mail — all beautiful, but narrowly targeted, physically distributed, difficult to update, and expensive. Then the internet as we know it arrived. It changed the way we all communicated, and the way businesses could market themselves — reaching a world wide audience all at once instead of a targeted few.

While the main medium for marketing has changed, we still apply the same communication and design principles we always have: creativity with purpose; clarity of message; relevant content; clean, eye catching visuals.

Websites developed with your potential customers in mind

The internet is choked with websites created by non-professional communicators and non-designers, along with companies that claim to “do it all”. If only they did it “all” well.

Perhaps you’ve heard the saying: you get only one chance to make a good first impression. We think that’s true in life, and in business — especially when it comes to your website and your unique brand. You need to look and sound your best.

Our common sense approach

Internet users are a fickle bunch, aren’t we? Attention spans are short, and patience can wear thin while waiting for a page to load or trying to locate information we need now, not tomorrow. Content overload, visual clutter, poor site organization, lengthy flash intros and confusing navigation are all too common website characteristics that can often send visitors packing off to competitor websites.

At Minkin Design, we use good old common sense in developing creative, user-friendly websites that encourage visitors to linger, look around, and return (bookmark it!). To put it simply, we help our clients — of any size or industry — rise above the clutter and stand out from the competition.

Let us help you connect with prospective clients

Whether you invest in a brand new website and identity, or decide it’s finally time to update and upgrade what you’ve had for years, you’ll want to get the word out.

We can launch your new venture with all the latest forms of social media, show you how to utilize and track Google Adwords, and help set up a blog. We can even train you to manage your own content on a hosted CMS website, so you can stay connected to your audience.